We do things differently. Working across packaging, brand, identity and communications, we use curiosity to create ideas-led solutions for our clients. Doing things differently means seeing commercial challenges as creative opportunities. It means using insight to take a different path, even if it’s harder. It means making choices that put the environment first. It means shining the light on greatness, not sameness. But mostly it means making a difference. Work that engages audiences, creates loyalty and drives success for our clients and their communities.
We partner with like-minded innovators, entrepreneurs, manufacturers, and corporates in Australasia and worldwide – those who understand the need for a different take on their brand. Over the last decade, we’ve shared success with many. And many of these partners have become friends. It’s how we like to work. If you’d like to do something different, please get in touch with us.
Creative & Managing Director
As a designer, Ryan is renowned for brilliant conceptual thinking and strong design craftsmanship, delivering commercial success for clients and collecting a suite of design awards along the way. As business owner and creative director since 2008, Ryan leads the design team - encouraging imagination and bold ideas with precise and pragmatic executions. Ryan has both a local and international perspective, attracting briefs from global brands seeking fresh ideas. Outside of the studio, you’ll find Ryan hanging with his family or indulging in some Ryan-time down at the Birkenhead wharf with a beer and a fishing rod.
Known for her pragmatic and down-to-earth approach, Janine has honed her skills over 20 years in the design industry. As passionate about great design as getting the job done, Janine contributes strategic thinking with communication, category, consumer and packaging insights to ensure a targeted response is delivered. Encouraging business growth through the delivery of great work and growing the skills of the team are the things she finds most satisfying. In the weekends you’ll find Janine with her head in a book or getting creative in the kitchen, indulging her love of food and entertaining friends and family.
Having worked with a number of New Zealand’s most iconic and celebrated brands, Tristan’s design hand can be seen in most Kiwi homes. With over 10 years in all things brand and packaging, he applies experience and strategic thinking to ensure projects are commercially successful, while his creative thinking and flawless finishing have been responsible for a number of awards in New Zealand and abroad. At Marx, he is the warlord of design excellence - no design leaves the studio without scrutiny and a gentle push if improvement is required. In the weekends you’ll find Tristan walking the dog with his children or working in his garden.
With over 16 years working across corporate and FMCG, Helen has extensive experience in the development of brands, packaging and advertising. Her skills and expertise create designs that resonate with consumers and she loves working in an industry that excites, engages and influences. Thoughtfulness, accuracy and attention to detail are key skills, delivering designs that are consistent and work hard across all channels. Regular weekends away at the beach with her young family are Helen’s happy place.
Michael is a hugely talented designer with 8 years experience producing effective and unique work for brands big and small. Michael cut his design teeth at Designworks in Auckland and further honed his skills in London working for a top branding agency. At Marx, Michael works across multiple branding and packaging projects, delivering intelligent, well thought through solutions that are beautifully crafted. In his down time Michael heads north to Motutara Farm to spend time fishing with his family.
Columbian creative Manuel has a global perspective, and after 7 years of creative immersion in New Zealand, a locally integrated approach. With experience across both advertising and design disciplines, Manuel has a portfolio of crafted ideas spanning Brand Identity, Packaging & Comms. Comfortable with diverse briefs from entrepreneurs to established FMCG companies, Manuel’s positive can-do attitude delivers enthusiastic results across every project. Outside the studio you'll find him walking his pug Pavarotti, cooking elaborate breakfasts for his wife Renée and shaking his booty at Latin events across Auckland city.
Our resident design widow, Prudence lost Ryan to the world of design early in their marriage. Prue met Ryan at design school and it was their mutual ambition to start a business in the belief that great design will deliver a better future. Managing recruitment, finance and HR, Prue takes great care of the team, creating a cohesive, enjoyable and productive environment for both staff and clients. In her spare time, Prue enjoys time with her enormous family and dragging Ryan and their 2 children on adventures.
Our Production Manager Susie is an expert problem solver of the branding & packaging persuasion. She is also our senior artworker and retoucher with a nicely curated design eye. 16 years in packaging means there isn’t a print or pre-press process that Susie hasn’t created artwork for, and as our in-house print expert she ensures that our files are set up perfectly for print. Attention to detail is critical and Susie has it in spades, along with a passion for spelling and grammar – the perfect skills to ensure accurate artwork is delivered. After a week of making things right at work, Susie enjoys making a mess at home with her boys - art & pancake weekend projects are lots of fun.
Senior Production Designer
Anne brings a unique set of skills to the Studio. After 10 years in London working for a prestigious architecture practice, she returned to New Zealand 3 years ago and has been working across both design and advertising disciplines. This has provided her with experience in the development of print, digital, brand identity and packaging. She also has a keen interest in architecture and interior design. Anne is the quintessential Virgo – uber-organised and a perfectionist, which makes her the ideal artworker. Outside of the Studio, Anne can be found playing tennis with friends and planning the next holiday abroad.
Senior Account Manager
Samantha has a wide range of experience from FMCG product development & marketing to project, pre-press and print management. With both agency and client side expertise, she fully understands what’s required to get the job done smoothly - from strategic planning and managing timelines, through to proof reading and checking all the fine details. An appreciator of good food and wine, Samantha’s creative pursuits outside of work include cooking, entertaining, gardening and enjoying her young family.
Rachel’s role as Account Manager allows her to do the things she loves the most: talk to people, get things done and learn something new every day. A natural at managing projects, Rachel draws on diverse skills in marketing, photography, studio management and people leadership. Highly organised and capable, she is driven to deliver the very best outcome for our clients. Rachel’s other passion are her rescue dogs Izzy and Choc.