L&P Shot Bro

L&P is an NZ institution. So when they decided to be brave and refresh a brand that’s as iconic and Kiwi as jandals, L&P came to us. The client wanted a range of limited edition cans that would stand out in store, speak to a younger audience and generate some new buzz for the drink. We created a series of playful designs using bright pastel colours, fun doodles and modern typography. It’s fresh, fun and contemporary, while unmistakably L&P. Shot bro!

Animation by Mike Amundsen: www.behance.net/MikeAmundsen