Marx loves to make marks. Logo’s, brand marks, identities. Whatever fancy words you use to describe them, the challenge of bringing a brand to life in a simple graphic is one of the things that gets us out of bed in the morning.

In an age where logos can be generated by apps, it’s more important than ever to ensure your brand mark is created with thought, strategy and genuine human insight. Like a never ending puzzle with multiple outcomes, unlocking each successful brand mark is a unique problem to be solved. We believe a great logo should be an instant visual expression of what a brand stands for, it needs to sum up tone, category, intention and a myriad of other elements in one hit.

We’ve been doing this for long enough to know there’s no shortcuts or strict set of rules to follow, the logo spectrum ranges from iconic and classic to corporate and crafted or just plain random. Refreshes, tweaks and updates are no problem, we’ve had the pleasure of injecting new life into some iconic brands over the years.

Here’s a selection of the wide variety of brand marks we’ve created, there'll be many more of these to come.