The idea behind this promotional piece was to use a series of wine bottles as a vehicle to showcase our distinctive approach to packaging design. The "X" is used as a graphic device across the series, crossing out out the famous Marx who is not related. Our goal of gaining exposure was fulfilled. Since the Marx wine series launched over a year ago, they've received a lot of welcome attention across the internet from packaging and design blogs. In fact, they received so much exposure that they came to the attention of a very famous Marx who did not see the funny side of having his face featured on one of the bottles.