Monteith’s Orchard Thieves

Redwoods approached us to create a premium cider brand, providing both the flavours and a brilliant name, Orchard Thieves, but the rest was up to us. It just had to get to market quickly. With time against us we collaborated with Running With Scissors to quickly develop an idea led solution. To achieve this we explored a number of conceptual and visual territories, that acted to infuse the brand with a sense of charm and whimsy that would differentiate it from the cider category. The fox provided the perfect icon for us to shape the brand around. Foxes evoke a certain wiliness and intrigue –– plus they’re known to love cider.