Only Organic

Only Organic™ is a leading baby food brand in Australia and New Zealand. Our brief was to refresh the brand and packaging to appeal to new mums entering the category without losing current loyalists. The refresh was to deliver on two key benefits: the care and attention taken to source the very best organic ingredients to deliver the best nutrition and taste, and to showcase select New Zealand-sourced organic, free range meats and fruit.


To achieve this we retained the strength & characters of the current logo, while introducing a fresh, friendly expression and showcasing ingredients with natural photographic images. The look is contemporary and aligns with mums’ desires to purchase the tastiest and most nutritious baby food for their precious babies and toddlers.

“Marx Design brought rigour and strategic thinking to the project, articulating our brand benefits in an elegant creative solution. They managed multiple print processes and global suppliers to execute our range of 50+ products with skill, patience and good humour. The feedback from both trade and mums to the refresh has been positive and the brand is in a solid position to enjoy continued growth and success.”

DOOLEY CRIGHTON – International Brand Manager, Only Organic™