Only Organic™ is a leading baby food brand in Australia and New Zealand. Our brief was to refresh the brand and packaging to appeal to new mums entering the category without losing current loyalists. The refresh was to deliver on two key benefits: the care and attention taken to source the very best organic ingredients to deliver the best nutrition and taste, and to showcase select New Zealand-sourced organic, free range meats and fruit.
To achieve this we retained the strength & characters of the current logo, while introducing a fresh, friendly expression and showcasing ingredients with natural photographic images. The look is contemporary and aligns with mums’ desires to purchase the tastiest and most nutritious baby food for their precious babies and toddlers.