One Square Meal was in decline, with a dated appearance and diminished relevance in the Muesli Bar segment. We updated the brand & packaging to reflect the new core message ‘nutritional balance in every serve’, modernising and rolling out new flavours and formats.
We simplified and organised the content, locking the new key message into a strong logo device. Key flavour ingredients are the hero against a crisp, white background. And the result? The 2 Pack format relaunch has tracked over 30% in growth in the first 12 months.