Ping’s Cracking Snacks

Pings is a new Australian brand of products dedicated to healthy snacking. Marx designed the core brand as well as the first product range for launch – Popchips.

The product name inspired us to build a diorama scene for each flavour where the elements popped off the page, enhanced by light and shadows. This became the theme for the range, extending to pop-up presenters, books and display stands.

Each diorama started as a sketch and included one identifying flavour rendered as photographic imagery. From early sketch to cutting each diorama piece by hand was more that 500 hours of work. The final artwork was photographed, then retouched in photoshop and prepped for gravure print.