http://www.marxdesign.co.nz Marx - Packaging & Branding Tue, 18 Jun 2013 00:23:02 +0000 http://www.marxdesign.co.nz en http://www.marxdesign.co.nz/Ping-s-Street-posters http://www.marxdesign.co.nz/following/marxdesign.co.nz/Ping-s-Street-posters Tue, 18 Jun 2013 00:23:02 +0000 Marx - Packaging & Branding 5832463 <img src="http://payload176.cargocollective.com/1/0/5383/5832463/Ping-s posters 1_786.jpg" width="786" height="1109" width_o="786" height_o="1109" src_o="http://payload176.cargocollective.com/1/0/5383/5832463/Ping-s posters 1_o.jpg" data-mid="31557783" border="0" align="left"/> http://www.marxdesign.co.nz/Ping-s-Popchips http://www.marxdesign.co.nz/following/marxdesign.co.nz/Ping-s-Popchips Mon, 17 Jun 2013 23:55:33 +0000 Marx - Packaging & Branding 5350741 Marx Design was asked to create a brand/mascot that would work across multiple products in the snack food category. Our first job was to create the Popchips sub-brand, which consisted of four variants: Sea Salt, Salt & Pepper, Salt & Vinegar and Sweet Chilli & Sour Cream. At this stage of the design Ping's wanted to avoid the clichés of traditional chip packaging in order to achieve cut-through so we were fine by that! The very name ‘Popchips’ led us to create a diorama execution in which the elements ‘popped’ off the page with light and shadows. This then became a running theme for the brand that extended to point-of-sale in the form of pop-up books and displays. One of the rules we set ourselves was to make sure the diorama scenes always carried an idea. For the Salt & Pepper variant we created a storm setting out of layered card. The scene resembles a storm of flavour ‘putting a bit of zip in your chip’. Consumers will identify the variant with the pepper grinder as it resembles the variant name. The whole production process was something that could not be replicated on computer alone. The paper diorama work, which took more than 500 hours to complete, was photographed, taken to the computer for print production and then printed using a gravure printing process. <img src="http://payload152.cargocollective.com/1/0/5383/5350741/Chips-2_786.jpg" width="786" height="554" width_o="786" height_o="554" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/Chips-2_o.jpg" data-mid="31556212" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/Chips-1_786.jpg" width="786" height="554" width_o="786" height_o="554" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/Chips-1_o.jpg" data-mid="31556214" border="0" align="left"/> <img src="http://payload152.cargocollective.com/1/0/5383/5350741/Sweet-Chilli---Sour-Cream-MG_9433_786.jpg" width="786" height="517" width_o="786" height_o="517" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/Sweet-Chilli---Sour-Cream-MG_9433_o.jpg" data-mid="31556235" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/Salt---Vinegar_MG_9452_786.jpg" width="786" height="517" width_o="786" height_o="517" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/Salt---Vinegar_MG_9452_o.jpg" data-mid="31556241" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/Original-Sea-Salt-MG_9907_786.jpg" width="786" height="517" width_o="786" height_o="517" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/Original-Sea-Salt-MG_9907_o.jpg" data-mid="31556247" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/Salt---Pepper-MG_9893_786.jpg" width="786" height="517" width_o="786" height_o="517" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/Salt---Pepper-MG_9893_o.jpg" data-mid="31556251" border="0" align="left"/> The Making Of <img src="http://payload152.cargocollective.com/1/0/5383/5350741/4_DSC2782_786.jpg" width="786" height="526" width_o="786" height_o="526" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/4_DSC2782_o.jpg" data-mid="31557093" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/2-DSC_1279_786.jpg" width="786" height="528" width_o="786" height_o="528" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/2-DSC_1279_o.jpg" data-mid="31557075" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/2-DSC_1429_786.jpg" width="786" height="528" width_o="786" height_o="528" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/2-DSC_1429_o.jpg" data-mid="31557085" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/1-DSC_1269_786.jpg" width="786" height="528" width_o="786" height_o="528" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/1-DSC_1269_o.jpg" data-mid="31557070" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/1-DSC_1269_786.jpg" width="786" height="528" width_o="786" height_o="528" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/1-DSC_1269_o.jpg" data-mid="31557070" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/5_DSC2791_786.jpg" width="786" height="526" width_o="786" height_o="526" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/5_DSC2791_o.jpg" data-mid="31557095" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/6_DSC2869_786.jpg" width="786" height="526" width_o="786" height_o="526" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/6_DSC2869_o.jpg" data-mid="31557099" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/7_DSC2928_786.jpg" width="786" height="526" width_o="786" height_o="526" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/7_DSC2928_o.jpg" data-mid="31557102" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/8_DSC2929_786.jpg" width="786" height="526" width_o="786" height_o="526" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/8_DSC2929_o.jpg" data-mid="31557106" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/9-DSC_2462_786.jpg" width="786" height="526" width_o="786" height_o="526" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/9-DSC_2462_o.jpg" data-mid="31557112" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/10-DSC_2485_786.jpg" width="786" height="526" width_o="786" height_o="526" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/10-DSC_2485_o.jpg" data-mid="31557118" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/11-_DSC3559_786.jpg" width="786" height="526" width_o="786" height_o="526" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/11-_DSC3559_o.jpg" data-mid="31557123" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/12_DSC3461_786.jpg" width="786" height="526" width_o="786" height_o="526" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/12_DSC3461_o.jpg" data-mid="31557126" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/13_DSC2658_786.jpg" width="786" height="526" width_o="786" height_o="526" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/13_DSC2658_o.jpg" data-mid="31557127" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/14_DSC2681_786.jpg" width="786" height="526" width_o="786" height_o="526" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/14_DSC2681_o.jpg" data-mid="31557128" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/Screen-shot-2013-02-20-at-2.08_786.jpg" width="786" height="582" width_o="786" height_o="582" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/Screen-shot-2013-02-20-at-2.08_o.jpg" data-mid="31557212" border="0" align="left"/><img src="http://payload152.cargocollective.com/1/0/5383/5350741/DSC_1748_786.jpg" width="786" height="527" width_o="786" height_o="527" src_o="http://payload152.cargocollective.com/1/0/5383/5350741/DSC_1748_o.jpg" data-mid="31557216" border="0" align="left"/> Marx Design was asked to create a brand/mascot that would work across multiple products in the snack food category. Our first job was to create the Popchips... http://www.marxdesign.co.nz/Tahuna-Breaks http://www.marxdesign.co.nz/following/marxdesign.co.nz/Tahuna-Breaks Mon, 25 Feb 2013 20:19:47 +0000 Marx - Packaging & Branding 5062490 Concept and design for Tahuna Breaks’ second album Shadow Light. Do you remember the dancing plague of 1518? It might have been a bit before your time but it all started when a woman named Frau Troffea began dancing fervently in a Strasbourg street. She didn’t stop for six days. Within a month there were nearly 400 dancers busting out their best moves. It turned into quite the frenzy – in fact some actually died from heart attack, stroke or exhaustion. Inspired by this moment in time, we delivered an abstract take on how music can affect the brain, the result being a series of colourful brain scans. Check out the poster series we designed. <img src="http://payload138.cargocollective.com/1/0/5383/5062490/Tahuna-Posters-Flat-2_786.jpg" width="786" height="1727" width_o="786" height_o="1727" src_o="http://payload138.cargocollective.com/1/0/5383/5062490/Tahuna-Posters-Flat-2_o.jpg" data-mid="27150054" border="0" align="left"/><img src="http://payload138.cargocollective.com/1/0/5383/5062490/Tahuna-iStock_000000548156Small_786.jpg" width="786" height="701" width_o="786" height_o="701" src_o="http://payload138.cargocollective.com/1/0/5383/5062490/Tahuna-iStock_000000548156Small_o.jpg" data-mid="27150020" border="0" align="left"/> Concept and design for Tahuna Breaks’ second album Shadow Light. Do you remember the dancing plague of 1518? It might have been a bit before your time but it... http://www.marxdesign.co.nz/StrangeLove-Party-Invite http://www.marxdesign.co.nz/following/marxdesign.co.nz/StrangeLove-Party-Invite Sat, 23 Feb 2013 23:48:27 +0000 Marx - Packaging & Branding 5049834 <img src="http://payload137.cargocollective.com/1/0/5383/5049834/Strange-Love-Invite_786.jpg" width="786" height="534" width_o="848" height_o="577" src_o="http://payload137.cargocollective.com/1/0/5383/5049834/Strange-Love-Invite_o.jpg" data-mid="27144553" border="0" align="left"/><img src="http://payload137.cargocollective.com/1/0/5383/5049834/Strange-Love-Invite-Open 2_786.jpg" width="786" height="534" width_o="848" height_o="577" src_o="http://payload137.cargocollective.com/1/0/5383/5049834/Strange-Love-Invite-Open 2_o.jpg" data-mid="27144554" border="0" align="left"/> http://www.marxdesign.co.nz/TRI-NZ http://www.marxdesign.co.nz/following/marxdesign.co.nz/TRI-NZ Tue, 19 Feb 2013 23:39:00 +0000 Marx - Packaging & Branding 102449 <img src="http://payload.cargocollective.com/1/0/5383/102449/trinz01.jpg" width="670" height="638" width_o="1210" height_o="1153" src_o="http://payload.cargocollective.com/1/0/5383/102449/trinz01_o.jpg" data-mid="439004" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5383/102449/trinz03.jpg" width="670" height="366" width_o="1186" height_o="648" src_o="http://payload.cargocollective.com/1/0/5383/102449/trinz03_o.jpg" data-mid="439005" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5383/102449/trinz02.jpg" width="670" height="499" width_o="1370" height_o="1021" src_o="http://payload.cargocollective.com/1/0/5383/102449/trinz02_o.jpg" data-mid="439006" border="0" align="left"/> http://www.marxdesign.co.nz/Irrom-Pro-Model-Skateboard http://www.marxdesign.co.nz/following/marxdesign.co.nz/Irrom-Pro-Model-Skateboard Tue, 19 Feb 2013 23:37:58 +0000 Marx - Packaging & Branding 209821 You know a project’s going to be fun when the brief is ‘I want a ladybug on it’. This was too easy so we actually spent quite a bit of time researching illustrations from the past. We discovered that a ladybug is actually a very 50s geometrical style that feels slightly retro. One of these now graces the wall of my daughter’s room – she's quite found of it so we must be doing something right! <img src="http://payload.cargocollective.com/1/0/5383/209821/Irrom_2_786.jpg" width="786" height="517" width_o="786" height_o="517" src_o="http://payload.cargocollective.com/1/0/5383/209821/Irrom_2_o.jpg" data-mid="6446289" border="0" align="left"/> You know a project’s going to be fun when the brief is ‘I want a ladybug on it’. This was too easy so we actually spent quite a bit of time researching... http://www.marxdesign.co.nz/Substance-Old-Potion-no-9 http://www.marxdesign.co.nz/following/marxdesign.co.nz/Substance-Old-Potion-no-9 Tue, 19 Feb 2013 23:35:21 +0000 Marx - Packaging & Branding 1326316 Do you know that song Love Potion No. 9 by The Clovers? It was our inspiration for this ‘XXX-mas’ gift from clothing brand, Substance. The label – reminiscent of old medicine bottles – details the nine steps to consumption that will wash away the stress of the Christmas rush for the brand’s retail clients <img src="http://payload.cargocollective.com/1/0/5383/1326316/Substance_786.jpg" width="786" height="1179" width_o="786" height_o="1179" src_o="http://payload.cargocollective.com/1/0/5383/1326316/Substance_o.jpg" data-mid="6440838" border="0" align="left"/> Do you know that song Love Potion No. 9 by The Clovers? It was our inspiration for this ‘XXX-mas’ gift from clothing brand, Substance. The label – reminiscent... http://www.marxdesign.co.nz/Allergease-All-Natural-Allergy-Relief http://www.marxdesign.co.nz/following/marxdesign.co.nz/Allergease-All-Natural-Allergy-Relief Tue, 19 Feb 2013 23:34:51 +0000 Marx - Packaging & Branding 3905520 <img src="http://payload80.cargocollective.com/1/0/5383/3905520/Allergease-Logo_786.jpg" width="786" height="500" width_o="786" height_o="500" src_o="http://payload80.cargocollective.com/1/0/5383/3905520/Allergease-Logo_o.jpg" data-mid="20393685" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/0/5383/3905520/Allergease-2-Pack-Hero-Lock-Up_786.jpg" width="786" height="411" width_o="786" height_o="411" src_o="http://payload80.cargocollective.com/1/0/5383/3905520/Allergease-2-Pack-Hero-Lock-Up_o.jpg" data-mid="20393693" border="0" align="left"/> Box Forms <img src="http://payload80.cargocollective.com/1/0/5383/3905520/All-Boxes_786.jpg" width="786" height="360" width_o="786" height_o="360" src_o="http://payload80.cargocollective.com/1/0/5383/3905520/All-Boxes_o.jpg" data-mid="20393697" border="0" align="left"/> Box Forms http://www.marxdesign.co.nz/StrangeLove-Promotional-Gift http://www.marxdesign.co.nz/following/marxdesign.co.nz/StrangeLove-Promotional-Gift Sun, 17 Feb 2013 22:14:18 +0000 Marx - Packaging & Branding 5003344 <img src="http://payload135.cargocollective.com/1/0/5383/5003344/Strange-Love-Box-Closed_786.jpg" width="786" height="811" width_o="850" height_o="878" src_o="http://payload135.cargocollective.com/1/0/5383/5003344/Strange-Love-Box-Closed_o.jpg" data-mid="27143596" border="0" align="left"/><img src="http://payload135.cargocollective.com/1/0/5383/5003344/Strange-Love-Box-Open_786.jpg" width="786" height="811" width_o="850" height_o="878" src_o="http://payload135.cargocollective.com/1/0/5383/5003344/Strange-Love-Box-Open_o.jpg" data-mid="27143600" border="0" align="left"/><img src="http://payload135.cargocollective.com/1/0/5383/5003344/invite retouchedcards 7_786.jpg" width="786" height="536" width_o="846" height_o="577" src_o="http://payload135.cargocollective.com/1/0/5383/5003344/invite retouchedcards 7_o.jpg" data-mid="27065643" border="0" align="left"/><img src="http://payload135.cargocollective.com/1/0/5383/5003344/SL2_2_786.jpg" width="786" height="988" width_o="786" height_o="988" src_o="http://payload135.cargocollective.com/1/0/5383/5003344/SL2_2_o.jpg" data-mid="26811377" border="0" align="left"/><img src="http://payload135.cargocollective.com/1/0/5383/5003344/invite20retouchedcards206_9_7862_786.jpg" width="786" height="1182" width_o="786" height_o="1182" src_o="http://payload135.cargocollective.com/1/0/5383/5003344/invite20retouchedcards206_9_7862_o.jpg" data-mid="27143666" border="0" align="left"/><img src="http://payload135.cargocollective.com/1/0/5383/5003344/Strange-Love-Cards-2_786.jpg" width="786" height="1031" width_o="850" height_o="1116" src_o="http://payload135.cargocollective.com/1/0/5383/5003344/Strange-Love-Cards-2_o.jpg" data-mid="27144305" border="0" align="left"/><img src="http://payload135.cargocollective.com/1/0/5383/5003344/Strange-Love-Cards_786.jpg" width="786" height="1031" width_o="850" height_o="1116" src_o="http://payload135.cargocollective.com/1/0/5383/5003344/Strange-Love-Cards_o.jpg" data-mid="27144308" border="0" align="left"/><img src="http://payload135.cargocollective.com/1/0/5383/5003344/SL bottle opener_786.jpg" width="786" height="495" width_o="786" height_o="495" src_o="http://payload135.cargocollective.com/1/0/5383/5003344/SL bottle opener_o.jpg" data-mid="26809942" border="0" align="left"/> http://www.marxdesign.co.nz/Aroha-Brand-Refresh http://www.marxdesign.co.nz/following/marxdesign.co.nz/Aroha-Brand-Refresh Thu, 07 Feb 2013 21:55:18 +0000 Marx - Packaging & Branding 4940997 <img src="http://payload132.cargocollective.com/1/0/5383/4940997/Sparkling-1_786.jpg" width="786" height="1179" width_o="786" height_o="1179" src_o="http://payload132.cargocollective.com/1/0/5383/4940997/Sparkling-1_o.jpg" data-mid="27147829" border="0" align="left"/><img src="http://payload132.cargocollective.com/1/0/5383/4940997/Sparkling-2_786.jpg" width="786" height="1179" width_o="786" height_o="1179" src_o="http://payload132.cargocollective.com/1/0/5383/4940997/Sparkling-2_o.jpg" data-mid="27147839" border="0" align="left"/><img src="http://payload132.cargocollective.com/1/0/5383/4940997/Sparkling-3_786.jpg" width="786" height="485" width_o="786" height_o="485" src_o="http://payload132.cargocollective.com/1/0/5383/4940997/Sparkling-3_o.jpg" data-mid="27147819" border="0" align="left"/><img src="http://payload132.cargocollective.com/1/0/5383/4940997/truck-2-2_786.jpg" width="786" height="423" width_o="900" height_o="485" src_o="http://payload132.cargocollective.com/1/0/5383/4940997/truck-2-2_o.jpg" data-mid="27147332" border="0" align="left"/>