Storm and India

Our brief was to create a premium tea brand. Collaborating closely with the owner, we immersed ourselves in the world of premium tea, gaining insight into the lifestyles of the key audience – professional and busy women.

The brand name was inspired by the owner’s almost prophetic of her own daughters, Storm and India; The Tea Sisters. The premium nature of the product is celebrated with the highly refined typography and subtle inclusion of a teapot in the ampersand.

The task was vast, with labels required for 24 teas at launch. We also assisted in styling product photography, designed takeaways cups, and the branding of a bespoke caravan serving as an “organic tea bar”.