Uppers & Downers
Balance is a tenet of good graphic design, but life with its ups and downs is a bit of a balancing act too. We decided to visually represent this idea in our new promo gift. With a cheeky nod to the pharmaceutical industry, we developed a selection of pill-like balancing aids. Our “uppers” provide a quick jolt of sugar to the system, sure to improve anyone’s mood. No normal person in their right mind likes black jellybeans, so they were the perfect ingredient for our frown-inducing “downers”. And for the already well-balanced individual, we have our patented “middlers” that have no affect whatsoever. They’re just plain old mints.