Vonu Eight

After the success of their flagship product; Vonu Pure Lager, Fiji based Island Brewing created a higher strength beer for the local market. Marx devised a bold visual execution with a masculine palette of silver, black and bronze, to reflect the robust flavour of the new 8% beer. Fiji has strong ties to rugby, so we drew inspiration from the sport-loving culture for Vonu Eight. The case unfolds to reveal a coin rugby game, where cans are used as goals posts.